Search-engine optimization is one of the best ways to drive traffic to your site. If you do your own SEO, it’s also one of the cheapest ways to market your site. With the right strategy, you can quickly propel your site to the top of search results so that you get more exposure and more traffic.
SEO is always changing in response to search engine updates, but there are some strategies that never fail. Here are a few top SEO strategies that you can use to drive traffic to your website, helping you to drive conversions and increase sales:
Keywords are at the core of search-engine optimization. When users enter their terms into Google or another search engine, they will find results from sites that contain those keywords. The more effective a site uses the keywords in question, the more likely that site is to appear near the top of search results.
The first thing you must do is keyword research to find the keywords in your niche that are getting the most searches. Then you must use those keywords in your page and post content. Don’t overdo it though: Using your keywords or keyword phrases once every 100 words or so is just right. Any more than that and you risk spamming your readers and sinking your page rank.
Use Page Titles and Tags
Other than content, your page titles and tags are the best place to use keywords to increase your ranking in search results. You should use your keywords in your page titles (including article titles and SEO titles) and in your meta tags.
If you really want to maximize the effectiveness of this strategy, you should download and SEO plug-in such as Yoast or WordPress SEO, which will allow you to specify your keywords, titles and tags for each page or post of your blog.
Optimize Your Images
Photos are often overlooked in SEO, but they can make a big impact on your site’s ranking. You should be using plenty of photos to increase the visual appeal of your site and to draw in readers, but you should also be using photo titles, descriptions, captions, and alt text enhance your SEO efforts.
Be sure to use keywords in each of these elements, and you can help improve your site’s overall ranking, as well as your ranking in image searches (which are becoming more popular).
Linkbuilding is one of the best ways to increase your page rank and your position in search results. You can build quality backlinks by writing guest posts, commenting on forums and blog, writing press releases and submitting articles to directories.
You must be careful to build links only from high-quality sites in your niche. Otherwise, you risk lowering your page rank by building a low-quality link profile that is associated with spammy sites.
Encourage Social Media Sharing
Social media sharing is another indicator of quality for your site, and it can improve your link profile and raise your page rank. Establish profiles on major social networks, such as Twitter and Facebook, and work to grow your presence there by sharing quality content and attracting a large following.
Make it easy for your fans to share your content by including social sharing buttons on your site and on each of your posts and pages. Include a call to action asking fans to share your content, as well.
While search-engine optimization can be all-encompassing (and can, therefore, take some time to be effective), you can make the most impact in the shortest amount of time by following these top strategies. You will quickly see your site rise in search rankings and start to draw in more traffic.
What are your top SEO strategies for bringing in more traffic? Share your tips in the comments!
Author Bio: Sarah Clare is a writer and oversees the site projectmanagementsoftware.com, where she has recently been researching timeline template. In her spare time, Sarah enjoys cooking and scrapbooking.