All social networking sites have their advantages and disadvantages for businesses who seek engagement with their community. One topic less understood, however, is how social networking sites synergies maximize the reach of a business’ message. Basically, while Facebook, Twitter, Foursquare, Yelp and YouTube are all different platforms, they all work together to create a harmonious ecosystem, allowing information to be shared freely between them all. Social media marketing Denver agency, Jabbrag, works with a number of small to midsized businesses on these challenges every day and has developed a deep understanding for how social networking sites work together to help a company. This post will provide such examples, many of which can apply to your business.
We’ll start off with an easy one. While YouTube is a tremendous platform for videos, getting people to find those videos can prove more difficult. People search YouTube for cat videos and other entertainment, not your business’ case study. This mean’s YouTube isn’t useful for business use, right? Wrong (read the Small Business Guide to YouTube, it’s a great resource for making YouTube work for you). Those who follow your business on Facebook, Twitter and LinkedIn would love to learn more about you, and video is a tremendous way of doing that. Each platform allows sharing of links (an effective SEO strategy, too) so posting YouTube links is a perfect. What’s more, Facebook auto-embeds the video into your follower’s news feeds, allowing them to view your video right from Facebook.
Your blog’s readers want to leave comments on your post, but are faced with signing in and creating a new alias for your blog platform. Annoying, right? In steps Facebook, with an easy integration into your blog’s comments. Facebook allows commenters to use their Facebook login information to post on your blog’s comment feed. This lowers the barrier to entry for your blog readers and makes them more accepting of your commenting process, since they are already familiar with Facebook’s commenting process.
If you haven’t explored Foursquare and Yelp as a social media option for your business, then you are behind the times (especially if you are B2C). Users can search, read reviews, and check-in to your place of business on these social networking platforms, telling their network what they’re doing and what they think about a place. Where do other social networking platforms come in? Both Yelp and Foursquare provide the option to their users to share their check-ins on Facebook & Twitter, among other sites. This expands the reach of Foursquare and Yelp beyond its own network, turning what was originally 10 impressions into 100 impressions. Even better, page administrators can add photos and links to their website from their information pages, creating another portal for customers to find them
There are many creative ways in which social networking sites work together to create a healthy ecosystem for your business. Start by exploring Facebook page options. Page administrators can recreate their YouTube channel into the Facebook page itself. Everything from reviews to check-ins to videos are all intertwined to give the connected consumer exactly what he wants. As a social media marketing Denver agency, Jabbrag knows what it takes to be found. Make sure wherever your customers look, there you are.
Author Bio: Nickie Snyder is an online business consultant and blogger Denver Ad Agency. She blogs about social media optimization, online marketing, search engine optimization, ppc and so on. She believes that internet marketing has become more creative and enjoyable with social media. She helps people to create result-oriented SMM strategies and implementations.