You want to do SEO, but you are working on a tight budget. Therefore, hiring a professional SEO consultant is not part of the plan. Don’t worry! With the DIY tips outlined below, all you need is time and dedication, and before you know it, you will be ranked among the top in multiple search engines. Keep reading!
In the world we live in today, you cannot succeed in anything if you don’t have a plan. Therefore, when starting on SEO, ensure that you have a workable plan. Before you begin, ensure you do thorough research, so that you cannot come up with a plan that is too good to be true.
When writing your plan, seek to answer the following questions:
Make sure that your plan is easy-to-follow, and that you can easily point areas that you are doing fine and those that need improvement as you move forward.
Now that you have a well-laid-out plan, the next step is to know the phrases that internet users type in search engines when looking for information related to your niche or industry. One big mistake you can make in SEO is to assume that you understand the needs of your consumers. Regardless of the number of industry jargon you know, keep in mind that your prospects need simpler terms than your colleagues when looking for certain goods and services.
Therefore, you need to do keyword research which will not only help in gauging the demand for your target audience but also provide an understanding of the phrases and words that real internet searches utilize in their search queries.
Today, there are thousands of keyword research tools that you can use. However, as a DIYer, you will need a one that will guarantee ease of use, and that which will provide a quantitative demand score which will help evaluate the value that each keyword theme will create; hence allowing you to select the keywords that place you ahead of the competition.
In the modern market, you cannot gain a competitive edge if you do not understand your competition. Therefore, researching their efforts and tactics is no longer a choice. It is an undertaking that should always be at the top of your plan.
To begin with, do a thorough search of the products and services you are offering and take note of website that appear among the top 10 in search results. Then, focus on answering the following questions;
What is the difference between the content and keyword themes they are using and the ones you have at the moment? What can you do to make yours better?
When doing competitors research, don’t forget to check their reviews and have an inside look at their social activity. Then, develop a counter strategy that will make you better than them.
One rule of the thumb applies when it comes to SEO – never fear ‘stealing.’ If you find a certain technique used by your competitor to stay at the helm of search results, why not steal it and use it for the betterment of your site?
With a deep understanding of the needs of your prospects and the phrases, they use to find similar products and services, develop pages within your site that will address various search queries.
Put pen on paper and jot down low-tier, mid-tier, and top-tier pages and their focus keywords, which will form the foundation of your site’s structure.
Ensure that all the keywords you identified during your keyword research rank specific pages. In your FAQs and blog pages, you can use long-tails that drive fewer but specific searches.
In SEO, consistency is critical. Users are drawn to sites that provide regular updates on information that matters to them. Well, this does not mean that you need to convert your website into a book publishing company, but at least schedule monthly or weekly updates.
What makes most small business owners stop updating content on their website is because of the belief out there that content is text. This is not true. Content should be customized to fit the consumption habits of your prospects. For instance, if your business provides art services, you can post a few pieces of arts with brief textual descriptions. This is content!
Today, there are billions of people across various social media networks. This means that your target audience can easily be found on these platforms. This is the reason why you need to use them to develop an audience for your content.
Social media networks help in nurturing a solid relationship between you and your prospects, and this eventually boosts your SEO. Since social media increases the exposure to your content, there is no doubt that your conversion rates might rise sooner or later- which means maximum business success.
You need to track the performance now and then, and this is a task that you cannot accomplish manually. There is a lot of information online on how to use these tools. Do research, learn how to use them, and use the best to measure the success of your SEO strategy.
SEO is quite easy with the above tips, right? Reread this post and get to work! When through, keep measuring your site’s performance with popular SEO tools such as those found in https://serpbook.com and be the judge!