Content marketing is a sure shot way of boosting traffic and engagement on your site since online world is all about useful and informative content. A website can be shared over the web within minutes by creating interactive and engaging content. Moreover, the emergence of social media network has made even simpler and more convenient for webmasters to make their content go viral in a matter of few minutes. However, out of 83%, only 6% of webmasters are making their content marketing efforts count.
Why? Lack of knowledge about marketing content on the internet!
Yes, a majority of webmasters do not have a clear idea about how to properly promote their content on different platforms. Consequently, they end up wasting a lot of time, efforts and money.
Content marketing is an excellent way to spread the word online provided you know how to make the most of it. Today, in this article, we are going to share some of the most popular yet effective content marketing tips that will help you boost traffic on your site.
1. Write content that sells
Don’t just write content to fill up space, write content to help your audience. You need to understand that there are millions of websites available that probably offer the same information. In such a huge crowd, how do intend to make your website stand out? You need content that sells, that insists your audience to keep coming back to your site.
2. Make it stand out with headlines
Headlines play a crucial role in driving traffic to your posts. Web users tend to pay more attention to posts with catchy and engaging headlines. Make sure your headlines solve a specific problem of your audience. A popular formula to come up with a catchy headline every time – numbers+adjectives+keyword+promise.
Examples of catchy headlines:
A. 10 reasons why I hate your blog
B. 20 ways to build natural backlinks
3. Link to landing pages
A majority of webmasters overlook the importance of landing pages and thus end up having increased bounce rate. Though a homepage is an essential page for any website, a landing page increases your chances of reduced bounce rate and high conversation rate.
4. Reshare your content
Often times, you write a post, share it with your audience, receive huge appreciation, and move on to next post. However, resharing the same content for your new visitors and followers after a month or so can help you drive more traffic to the post.
5. Email marketing
Email marketing is one of the most underrated marketing strategies for promoting a brand. Sending emails to your subscribers about your new and most appreciated content helps you drive more traffic to your posts and consistently gain the trust of your subscribers.
6. Incorporating infographics
Infographic is a great way to pass the information to your audience without making them read long and boring paragraphs. Make sure you don’t make a mess of your infographics and add only relevant information.
7. Create shareable images
It makes no sense of creating amazing images if they are not easily shareable. With social media sites like Instagram, Pinterest, and Imgur emerging to be the most popular sites to share images, you should allow your audience to share your images on different platforms without having to download and upload.
8. Add social media buttons
This is no rocket science. If you want your audience to share your content with their friends and followers, make it easy for them. Add social media buttons on your site and encourage your audience to share your content.
9. Produce evergreen content
Evergreen content helps you drive organic traffic for months or even years to come. Try to create evergreen content that is not date specific and offers help even after 10 years past its publication. Make sure you remove the published date from the Google search results page to make the most of your evergreen content.
10. Optimize your content
In order to drive organic traffic to your posts, it is important to optimize your content for search engines and add all the relevant information including Meta tags, description, and title.
11. Consider sharing your post on major social media platforms
As dicussed earlier, social media has the power to make your content go viral. However, only a few of the webmasters use the power of social media to the fullest. There are hundreds of social media platforms available today; however, only a few are popular. Sharing content over the most popular ones can help you boost traffic on your site.
12. Use images to increase Retweets
According to a recent research, it was found that tweets with images were retweeted more than tweets without images. Therefore, it is always suggested that you should always share tweets with images and improve your impact on Twitter.
13. Schedule your posts for best results
Scheduling your posts on social media networks help you reach to a wider market. As a matter of fact, you may not be in the same time zone as some of your followers and thus, your shared post does not reach them. However, scheduling your posts at the best time i.e. when most of your followers are online helps you maximize your reach.
14. Create longer and engaging posts
It is always suggested to create longer posts that include even the slightest of information. You wouldn’t want your visitors to navigate away from your site just because they can’t find the information they are looking for.
15. Include a call-to-action
Don’t let your visitors hang in the middle, guide them what to do next. Adding a call-to-action helps your visitors have a clear idea about your website. In case, you run an informative blog, you can add “related posts” section just below the post. This also encourages reduced bounce rate and increased conversion rate for your website.
Make your every post count! After all, it takes a lot of time and efforts to write one engaging and catchy post.
Author Bio: Emma Watson is a constant contributor of technical content with the readers and works as WordPress developer for Wordsuccor Ltd. and provide WordPress Website Development Services all over the world. She has achieved excellency in providing a range of conversion services.