With eCommerce sales increasing year after year, embracing e-commerce can help retailers generate good revenue. Now, if you’re planning to establish yourself as a solid e-commerce business, then you can find various platforms to achieve such a need.
The problem is, not all of the platforms can address your e-commerce needs. Moreover, there are a lot of factors that you need to consider for creating a successful e-commerce site like design, functionality, etc., all of which can prove quite expensive.
Using WordPress, you can build a great e-commerce site without having to invest chunks of money. Through this article, I’ll make you learn about some important steps following which you can build an ecommerce site in the most efficient manner possible.
Step 1 – Analyze Your Needs
There are three main components that help turn a regular website design to an e-commerce site, such as product pages, shopping cart option, and checkout process. So, before choosing any option to build your WordPress powered e-commerce site, it is crucial to analyze your website needs by asking yourself a few questions such as:
• Do you want to sell products through your WordPress site or not?
• What all e-commerce features and functions are essential for your website growth?
• Would you like to include any discount or coupon codes in your online storefront? and so on.
Step 2 – Choose an Ecommerce Template
If you’re a startup and want to build up your online storefront with minimal time and efforts, then you should begin by searching a suitable WP theme that can best serve your e-commerce needs. Most importantly, pick a responsive theme that could automatically adjust to fit any device screen size and resolution. WordPress offers plenty of themes for building varied type of sites, ranging from e-commerce to several other sites.
If you don’t want to spend a dime in putting up your e-commerce site, then you can search for a free e-commerce theme from the WordPress Theme Directory. But, in case you need to have more advanced customization features and other options, it is advised that you should consider selecting a premium e-commerce theme.
You can find great WordPress e-commerce templates from third-party sources like Themeforest, Colorlib, Elegant Themes, etc. All of the premium themes come with paid developers support. And so, you can clear out any of your queries regarding your theme from your theme developer.
Step 3 – Extend Your Website E-commerce Functionality Using Plugins
Once you’ve installed and activated a WP e-commerce theme, next look for plugins that helps add or extend e-commerce functionality of your website theme. Below is a list of plugins that can help you set up your online shop in no time:
WP e-commerce is one complete package that helps in building an e-commerce site with all the essential features. This is a free to use plugin available in WP official plugin repository.
The plugin gives the ability to sell anything from your online shop, ranging from digital products, to physical inventory and more. So, if you want to build a WP online shop primarily to sell more, then WP e-commerce plugin is worth a try.
WooCommerce – excelling eCommerce
The main reasons behind WordPress the increasing popularity as an e-commerce platform can be attributed to the WooCommerce plugin. This plugin was built to help transform WP sites to a fully functional e-commerce store. It is one plugin you can’t miss to explore if you want to run your online business successfully.
This plugin comes loaded with an intuitive dashboard that helps keep track of your stock, sales and other crucial elements. Besides this, it contains several exemplary features, including payment options, PayPal gateway, Google Analytics, and much more. It’s free to download.
Easy Digital Downloads
Well, as the name suggests, the Easy Digital Downloads plugin gives users the ability to carry out digital downloads easily. If you want to set up an e-shop that sells digital products (and not physical products) like e-books, software, manuals, etc. then this is the right plugin for you.
The Easy Digital Downloads plugin is a free plugin and yet provides several remarkable features to create a powerful e-shop. Some of its features are multiple payment gateways, bundled products, provide payment history, cart system and a lot more.
When it comes to creating an online shop using WordPress, there are plenty of themes and plugins available online that can help you accomplish your objective without much hassle. Once you’ve created your e-commerce site using a WordPress theme and installed plugins to extend your theme’s e-commerce functionality, there are a few recommendations you should take into account:
• Change your e-commerce site permalink structure to pretty permalinks.
• Write useful product descriptions with high-quality images.
• Add compelling CTAs (call-to-actions) to encourage users to take some action.
There are several other key considerations that you need to consider for setting up a successful WordPress online shop, but I’ve tried to cover some of the basic things that will help you lay a strong foundation for your online business via your e-commerce site.
Author Bio: Sophia Phillips is a PSD to responsive WordPress conversion expert with a hands-on experience in developing front-end for websites. Currently, she is employed with WordPrax Ltd.- a leading WordPress Development company. Sophia has written a remarkable number of articles on WordPress tricks and tip.