[Updated] 19 Essential Content Marketing Tips to Drive more Traffic on your Website

[Updated] 19 Essential Content Marketing Tips to Drive more Traffic on your Website

Content marketing is a sure shot way of boosting traffic and engagement on your site since online world is all about useful and informative content. A website can be shared over the web within minutes by creating interactive and engaging content. Moreover, the emergence of social media network has made even simpler and more convenient for webmasters to make their content go viral in a matter of few minutes. However, out of 83%, only 6% of webmasters are making their content marketing efforts count.

Why? Lack of knowledge about marketing content on the internet!

Yes, a majority of webmasters do not have a clear idea about how to properly promote their content on different platforms. Consequently, they end up wasting a lot of time, efforts and money.

15 Essential Content Marketing Tips to Drive more Traffic on your Website

Content marketing is an excellent way to spread the word online provided you know how to make the most of it. Today, in this article, we are going to share some of the most popular yet effective content marketing tips that will help you boost traffic on your site.

1. Write content that sells

Don’t just write content to fill up space, write content to help your audience. You need to understand that there are millions of websites available that probably offer the same information. In such a huge crowd, how do intend to make your website stand out? You need content that sells, that insists your audience to keep coming back to your site.

2. Make it stand out with headlines

Headlines play a crucial role in driving traffic to your posts. Web users tend to pay more attention to posts with catchy and engaging headlines. Make sure your headlines solve a specific problem of your audience. A popular formula to come up with a catchy headline every time – numbers+adjectives+keyword+promise.
Examples of catchy headlines:
A. 10 reasons why I hate your blog
B. 20 ways to build natural backlinks

3. Link to landing pages

A majority of webmasters overlook the importance of landing pages and thus end up having increased bounce rate. Though a homepage is an essential page for any website, a landing page increases your chances of reduced bounce rate and high conversation rate.

4. Reshare your content

Often times, you write a post, share it with your audience, receive huge appreciation, and move on to next post. However, resharing the same content for your new visitors and followers after a month or so can help you drive more traffic to the post.

5. Email marketing

Email marketing is one of the most underrated marketing strategies for promoting a brand. Sending emails to your subscribers about your new and most appreciated content helps you drive more traffic to your posts and consistently gain the trust of your subscribers.

6. Incorporating infographics

Infographic is a great way to pass the information to your audience without making them read long and boring paragraphs. Make sure you don’t make a mess of your infographics and add only relevant information.

7. Create shareable images

It makes no sense of creating amazing images if they are not easily shareable. With social media sites like Instagram, Pinterest, and Imgur emerging to be the most popular sites to share images, you should allow your audience to share your images on different platforms without having to download and upload.

8. Add social media buttons

This is no rocket science. If you want your audience to share your content with their friends and followers, make it easy for them. Add social media buttons on your site and encourage your audience to share your content.

9. Produce evergreen content

Evergreen content helps you drive organic traffic for months or even years to come. Try to create evergreen content that is not date specific and offers help even after 10 years past its publication. Make sure you remove the published date from the Google search results page to make the most of your evergreen content.

10. Optimize your content

In order to drive organic traffic to your posts, it is important to optimize your content for search engines and add all the relevant information including Meta tags, description, and title.

11. Consider sharing your post on major social media platforms

As dicussed earlier, social media has the power to make your content go viral. However, only a few of the webmasters use the power of social media to the fullest. There are hundreds of social media platforms available today; however, only a few are popular. Sharing content over the most popular ones can help you boost traffic on your site.

12. Use images to increase Retweets

According to a recent research, it was found that tweets with images were retweeted more than tweets without images. Therefore, it is always suggested that you should always share tweets with images and improve your impact on Twitter.

13. Schedule your posts for best results

Scheduling your posts on social media networks help you reach to a wider market. As a matter of fact, you may not be in the same time zone as some of your followers and thus, your shared post does not reach them. However, scheduling your posts at the best time i.e. when most of your followers are online helps you maximize your reach.

14. Create longer and engaging posts

It is always suggested to create longer posts that include even the slightest of information. You wouldn’t want your visitors to navigate away from your site just because they can’t find the information they are looking for.

15. Include a call-to-action

Don’t let your visitors hang in the middle, guide them what to do next. Adding a call-to-action helps your visitors have a clear idea about your website. In case, you run an informative blog, you can add “related posts” section just below the post. This also encourages reduced bounce rate and increased conversion rate for your website.

16. Get A Right Mix Between Content That Educates and Content That Sells

This is one of the most cardinal element which is definitely not found in abundance over the internet. You need to be working on finding a right mix that collaborates both the attributes of an educating content and sales oriented content. All you need to do is perpetuate a definite tone of expression and then things are done.

I have seen a business website that contravene the importance of educational content. Also, There are many cases where entrepreneurs make many hideous mistakes while collaborating educating content with selling content. That can reciprocate the effects into negative one.

Think it like this that, you cannot always yank about your products or services in your content. Promotional content is considered to be good only if used for limited times and ways. Your visitors will be fed up from your all time selling language and your website’s bounce rate will also increase. Find a way to logically mix educational content with it and address common problems with solutions of your viewers that is relevant to your business.

17. Keep Your Content Type Wide

You need to make your content riveting. In order to do that, you need to make use of content elements that are trending and liked by your target audience. You can give these content types a shot in order to increase the user interaction.

  • Memes, which are witty yet humorous that can be used for your brand to stand out in the crowd.
  • Videos, that can be used to show your audience something that is relevant to your business.
  • Case Study, which can educate your viewers about any whereabouts. These studies will also let you showcase your analytic skills to your viewers.
  • Press Release or News, to inform your audience about the current affairs that are going on in the industry and areas relevant to your business.

18. Formulate Strict Editorial Guidelines

Do you want to market your content? Fine, no problem. But then at the same time, if your writers are not able to comprehend well enough to make that content useful, that will be a problem. Every writer has a unique tone of himself. Obviously, you don’t want to destroy that but in order to make order out of chaos, you need to set up some ground rules. These editorial guidelines will make sure that you always get quality content with the unique tone of the writer. Also, these guidelines will make sure that you always get grammatically correct content every time.

19. Content Audits

Always keep a track of your content performance. We often commit this silly mistake which leads our website to have higher bounce rate. Make sure that at least once in a month audit the content and make sure that the campaign you run is successful or not. Content Audits will enable you to speculate your viewer’s interest. This will further help you to create more engaging content for your target audience.

Make your every post count! After all, it takes a lot of time and efforts to write one engaging and catchy post.

Author Bio: Emma Watson is a WordPress developer and a part-time blogger. She works for WordSuccor Ltd. – a leading WordPress Website Development Services provider to the clients across the globe. Emma has over 5 years of experience in the industry and handles a team of WordPress experts at WordSuccor.

SEO or SMO Which You Should Prefer For Digital Marketing

SEO or SMO Which You Should Prefer For Digital Marketing

The question is SMO or SEO better is like asking are apples tastier than oranges. Both are essential techniques of online marketing that can boost the business prospects of small as well as large enterprises. They complement each other from the two main pillars of digital marketing. As a user, you can test SEO and SEM to know how they are able to increase the rankings of the website. To further analyze the two strategies, let’s find out how each one benefits the digital marketing space.

SEO or SMO Which You Should Prefer For Digital Marketing?

SEO Or SMO Which You Should Prefer For Digital Marketing

SEO is termed as search engine optimization strategy that works by improving the search engine rankings of the website. The trick is to design the pages and content in such a manner that the visitors find your site on the Google search engine listings. Information provided on the website should be relevant to the niche being promoted in the online space.

As far as SMO is concerned, it involves the setting up and the optimization of the social profiles. If properly created, they are bound to grab as many eyeballs as possible. All contents that are posted on the social media websites can be shared in an instant. Therefore, any idea of relevance can instantly go viral with the Facebook and Twitter account.

It is at the social media profile that the customers can engage with the companies. They can complain or praise the quality of the products and services. A Higher degree of customer engagement can be quite rewarding for the businesses as they can increase the clients base without any hassles. SMO the marketing strategy of the social media can make you an overnight sensation and also improve the search engine rankings by many notches.

How SEO and SMO complement each other?

• Google Panda has undergone a strict update in recent times; hence quality is in and unethical SEO practices would result in an immediate ban from the search engine listing. Companies that are engaging with the users and uploading only relevant information on the social media can improve their Google rankings very quickly.
• Social media plays a vital role in improving the visibility of the businesses. Google is the owner of different channels such as Youtube and Google +. If the content is figuring prominently on those sites, it will naturally get higher ratings by the Search engine. Microsoft, Yahoo, and Twitter are also collaborating with each other to enhance the rankings of the content on Bing search engine listings.
• Twitter links are grabbed by the Search engine partners to display content high on the listings. Therefore, links can be posted on the Twitter to increase the web traffic. You can run Google analytic on the website and find that majority of hits are from the visitors of the Twitter.
• Businesses can create a profile on the Facebook and make it popular among the users. You may end up with a large number of followers and plenty of activities such as engaging posts, liking and commenting. If played rules, the website can easily climb to the top of the search engine listings.
• Search Plus option of Google goes a long way in ranking the content of the web page. It depends on the quality of the information and also the degree of the visibility. An advertiser should make sure to upload the content on prominent social media websites.
• One of the best ways to catch the attention of the users is to launch YouTube videos pertaining to the products and services that are to be promoted. 9 out of 10 times it will be noticed by the Google search engine crawler.
• Gone are the days when only SEO was essential to optimize the website. In the fast changing world of business, the Google search engine immediately recognizes the social signals. For instance, if a post has a maximum number of shares, tweets, likes, and comments, the chances of it getting into the top of Google are fairly high.

How to use Social media to improve SEO strategy:

How to use Social media to improve SEO strategy

• Google Panda has stipulated that only high-quality content would be indexed, so make sure to share only the high-quality posts on Facebook and other social media platforms.
• You should identify the groups on social platforms that might be interested in ideas, products, and services. Targeted marketing strategy will do a whirl of Good to the business prospects. By engaging in meaningful discussions, one can inculcate a general level of interest.
• Companies relaying on business to business deals may find not find Facebook to their advantage. In fact, Twitter would be far effective in such situations. For a business to customer’s relationship, Facebook and Instagram are the ways to move forward. By launching a live profile, you can create a huge fan base that could be later transformed into genuine customers. They would increase the search engine rankings of the website in a quick and effective manner.
• The majority of social media sites have imposed technical constrains on the type of information that can be presented on the search engine listings. If you are not an SMO expert, contact the one and learn how to circumvent the restriction to figure in the top of the listings.
• It is not longer feasible to use the keyword only on the web page and wait for results. On the contrary, the same sets of keywords are required to be used on social media channels to increase engagement with the prospective customers.
• Another factor of Social media that has caught the interest of the crawlers is the geo-tagging of the content. Businesses are now able to target the customers based on the location; therefore small companies servicing a local area can improve their own chances of visibility in the real world.
• Last but not the least SMO plays an important role in generating quality backlinks to the website. It is a far better way than posting the websites on directories of dubious nature around the internet.

Conclusion:

By reading the points as mentioned earlier, one can conclude that both SEO and SMO cannot work in isolation. They are both essential to launch effective online campaigns to boost the business sales within the shortest possible time frame.

Author Bio: Lauren McLaren was born and raised in Australia. She is working for Digital Muscle, Seo Company Australia. She’s hardworking, competent and trustworthy. Her role within the company is to manage a team of SEO Specialists. In her spare time, she loves to read, cook and watch movies.

Top Four Amazing SEO Tools to Save Your Time A Lot

Top Four Amazing SEO Tools to Save Your Time A Lot

Nowadays, blogging helps to earn a lot of money. Monetizing a blog means becoming a small entrepreneur in a way. However, being an active blogger and posting articles quite often is pointless without making the blog SEO optimized. SEO is kind of a universal key that can open you a portal to the search engine world and expand your traffic. That’s why SEO tools implementation is crucial for those who want to make their blog popular and trendy. Thus, we introduce effective SEO tools that will save your time and life (or at least your blog’s traffic).

Top Four Amazing SEO Tools to Save Your Time A Lot

SEO tools: How to Choose

A vast number of SEO tools can make you puzzled: which one to choose in order to get the best results? Some of them are free of charge but most of SEO software needs to be paid for. Mostly, the fee depends on two factors: the functions a tool enables and its popularity. Before purchasing the tool, try out its free, trial version: it will make it clear if the software will satisfy your future needs.

AHREFS

The tagline of this tool is “Organic Search Report” and is completely justified by the possibilities Ahrefs provides. Analyzing the market niche your website operates in, the tool gives you a useful list of organic keywords your competitors exploit to get promoted in search engines, which gives you an opportunity to do the same.

AHREFS- Top Amazing SEO Tools to Save Your Time A Lot

In addition to that, Ahrefs encourages your link building strategy and assists in making your content more captivating for your readers. Keeping track of your competitors’ backlinks gives you a magnificent possibility to realize what direction you should move in. The tool’s operation is based on your website’s primary needs, your goals, budget, actual industry and many other different and yet significant things.

SIMILARWEB

The tool is aimed at winning the market by promoting the website via SEO optimization. Gathering data from the whole Internet, SimilarWeb finalizes it and sorts the way it would be useful precisely for your site. The attention is concentrated on the website’s traffic and the ways to boost it.

SIMILARWEB - Top Four Amazing SEO Tools to Save Your Time A Lot

The website’s engagement and traffic information help you realize what needs to be improved in order to get higher positions in search engines. Due to the app existing in most popular browsers, SimilarWeb helps ordinary users to figure out whether the website is worth their trust, which is why using the tool’s parameters to improve your traffic will also be beneficial in your users’ eyes.

SEO POWERSUITE

SEO POWERSUITE - Top Four Amazing SEO Tools to Save Your Time A Lot

With its creative logo that is more similar to Microsoft Corporation due to the color choice and geometrical fulfillment, SEO PowerSuite claims to be the only software with proven results. The part with being the only one is still judgemental, but one thing is clear: PowerSuite will definitely improve your website’s ranking and its traffic. Working much quicker than most of the SEO tools, this software is a multiple-tasker and is able to fulfill lots of assignments at once. The unlimited number of keywords PowerSuite provides helps you to understand what your blog’s content should really be about. What’s more, it is optimized not only for Google but also for more than 300 search engines which makes the results much more precise.

KEYWORDTOOL.IO

This stunning tool is completely free of charge and, therefore, even more, beneficial for bloggers because the result won’t certainly be disappointing. The main keywords you need to implement in your posts will be sorted into a table according to their search volume.

KEYWORDTOOL.IO - Top Four Amazing SEO Tools to Save Your Time A Lot

Still, to see a search volume, CPC, and AdWords competition, you’ll have to pay a fee. If used free of charge, you’ll see only the keywords and nothing more. In the case you’re interested in the SEO optimization and don’t want to know any additional data, KeyWord Tool is definitely worth being checked out.

CONCLUSION

Choosing a proper SEO tool secures your blog and assists in turning it into a successful business in the future. The tools mentioned above will certainly make your life easier: you won’t need to worry if your blog’s development is successful for it will be.

Top SEO Strategies to Drive Traffic to Your Site

Top SEO Strategies to Drive Traffic to Your Site

Search-engine optimization is one of the best ways to drive traffic to your site. If you do your own SEO, it’s also one of the cheapest ways to market your site. With the right strategy, you can quickly propel your site to the top of search results so that you get more exposure and more traffic.

SEO is always changing in response to search engine updates, but there are some strategies that never fail. Here are a few top SEO strategies that you can use to drive traffic to your website, helping you to drive conversions and increase sales:

Use Keywords

Keywords are at the core of search-engine optimization. When users enter their terms into Google or another search engine, they will find results from sites that contain those keywords. The more effective a site uses the keywords in question, the more likely that site is to appear near the top of search results.

The first thing you must do is keyword research to find the keywords in your niche that are getting the most searches. Then you must use those keywords in your page and post content. Don’t overdo it though: Using your keywords or keyword phrases once every 100 words or so is just right. Any more than that and you risk spamming your readers and sinking your page rank.

Use Page Titles and Tags

Other than content, your page titles and tags are the best place to use keywords to increase your ranking in search results. You should use your keywords in your page titles (including article titles and SEO titles) and in your meta tags.

If you really want to maximize the effectiveness of this strategy, you should download and SEO plug-in such as Yoast or WordPress SEO, which will allow you to specify your keywords, titles and tags for each page or post of your blog.

Top SEO Strategies to Drive Traffic to Your Site

Optimize Your Images

Photos are often overlooked in SEO, but they can make a big impact on your site’s ranking. You should be using plenty of photos to increase the visual appeal of your site and to draw in readers, but you should also be using photo titles, descriptions, captions, and alt text enhance your SEO efforts.

Be sure to use keywords in each of these elements, and you can help improve your site’s overall ranking, as well as your ranking in image searches (which are becoming more popular).

Build Links

Linkbuilding is one of the best ways to increase your page rank and your position in search results. You can build quality backlinks by writing guest posts, commenting on forums and blog, writing press releases and submitting articles to directories.

You must be careful to build links only from high-quality sites in your niche. Otherwise, you risk lowering your page rank by building a low-quality link profile that is associated with spammy sites.

Encourage Social Media Sharing

Social media sharing is another indicator of quality for your site, and it can improve your link profile and raise your page rank. Establish profiles on major social networks, such as Twitter and Facebook, and work to grow your presence there by sharing quality content and attracting a large following.

Make it easy for your fans to share your content by including social sharing buttons on your site and on each of your posts and pages. Include a call to action asking fans to share your content, as well.

While search-engine optimization can be all-encompassing (and can, therefore, take some time to be effective), you can make the most impact in the shortest amount of time by following these top strategies. You will quickly see your site rise in search rankings and start to draw in more traffic.

What are your top SEO strategies for bringing in more traffic? Share your tips in the comments!

Author Bio: Sarah Clare is a writer and oversees the site projectmanagementsoftware.com, where she has recently been researching timeline template. In her spare time, Sarah enjoys cooking and scrapbooking.

5 Ways to Kill Your Websites SEO with a Couple of Web Design Flaws

5 Ways to Kill Your Websites SEO with a Couple of Web Design Flaws

Designing a website that realizes the goals of web designers, UX experts and SEO specialists is not an easy task. A captivating and elaborate design often has disastrous effects on a website’s SEO – even if you expect lots of people visit your website because of the amazing experience it offers, chances are that its poor SEO performance will negatively affect the number of your visitors. If you don’t want your website to fall into this trap, make sure to avoid those 5 design mistakes.

Website's SEO with a Couple of Web Design Flaws

1. Going mobile

If website owners want their pages to gain maximum exposure, it’s only natural that they turn to mobile – the popularity of mobile platforms is on the rise and they’re predicted to become even more significant in the near future. When going mobile, you can choose between two options: responsive design or a separate mobile site.

While creating a new website might seem an attractive option, responsive design in considered far more valuable from the SEO perspective. Using one URL has its perks – you won’t have to worry about “rel=canonical” functionality not performing to your expectations and ruining your website’s search rank.

2. Images that aren’t functional

One of the most common mistakes in web design is replacing navigation and headers with attractive images. When it comes to navigation, images that serve as its primary mode offer a great way to lose all the potential enclosed in navigation links – search engines simply won’t assign this meaning to the images. Purely textual navigation is most of the time not a suitable option either. That’s why you should go for CSS and the text-over-image techniques it offers.

Headers are important as well – they are, after all, meant to highlight important keywords that situate your website’s content in a certain context. Replacing text headers with images, no matter how captivating, will only hurt your website’s SEO.

3. Framing your content

Frames might seem an obsolete style feature, but we still see them popping up here and there – despite the fact that they completely ruin a website’s SEO. Search engines find it really hard to quickly index websites based on multiple frames – their structure makes reaching the valuable content difficult. Another problem of framed websites is the fact that they use three instead of one html files – and that stirs trouble in their indexing.

4. Excessive use of Flash

While web designers value Flash for its visual potential, SEO specialists certainly don’t – especially since it’s still poorly indexed by search engines. This doesn’t mean that you should avoid Flash at all cost – only that you should use it to complement your website visually and never for important content or navigation. If you decide to create a great website exclusively in Flash,  you risk that no visitors will ever admire your project.

5. Pop-ups

It’s safe to say that both users and search engines hate pop-ups. They disrupt the experience on the website, involve an additional interaction cost, and are simply annoying. Sometimes they might evoke a prejudice against the website – users tend to associate pop-ups with potentially harmful pages.

If that’s something you’d like to avoid (and you probably do), make sure that you never use pop-ups – search engines won’t even index them, so why ruin user experience and gain nothing in return? Take some extra time to find a place for your content inside the website, instead of simply resorting to this risky feature.

Avoiding those design mistakes, you’ll be sure to attract lots of visitors to your website with great design solutions, which at the same time power your SEO objectives.

Author Bio: Monique Rivers is an Australian tech blogger who also loves good food and fashion. She works at ninefold.com. Ninefold is a company providing efficient and powerful virtual servers for all those occasions when a business needs to move their ideas into the cloud.

How to Avoid Duplicate Content Penalties and Boosting SEO

How to Avoid Duplicate Content Penalties and Boosting SEO

The Google panda update is dreaded in SEO and web development spheres because of the blows it directed to websites. The update mainly punished websites that had duplicated content, thin content and other content considered low quality. Among those hit the worst were unregulated content sites like Hub Pages, Go articles and many others.

Most of these websites experienced a significant drop in ranking, for perpetrating what Google considers low quality content. By extension, many webmasters who had built their off-site SEO strategy based on these low quality content platforms lost massive traffic in its wake. Apart from the off-site punishments Panda meted on web masters, sites with more adverts than content got the heat.

In its wake, sites whose strategy was entirely powered with the low quality practices lost revenues and money. Some of them were completely wiped out of existence and a livelihood. This means that if you want to make the most out of your web presence, then you need to make deliberate steps to ensure your website has robust quality.

Developer tips and advice

The incorporation of SEO best practices in web development has become a reality. If you previously created designs which provided for thin content alone, this is time for a change. You need to reconsider your previous strategy to ensure that your website is designed properly and provides valuable information.

For example, how much duplicate content exists on your website? How much has been there for so long and doesn’t get views? How much of it is accessible? These are the main reasons, which will determine if the site is high quality or not.

The eCommerce question with panda

ECommerce sites were some of the worst hit by the Panda update. This is because many of them have a lot of duplicate content on them, most of it caused by multiple paths to the products. Since Google’s index looks at page paths via URLs, having different ones on the same information is segregated as low quality or spam.

Avoid Duplicate Content Penalties 1

Some of the ways to ensure your website is safe from the Panda

The most undisputed ways to get rid of the duplicate low quality on page parameters on a website is to implement the rel-canonical tags on multiple URL’s on your site. Most search engines accept the direction on what you consider relevant. You should also ensure that all your site pages read well, have relevant information that is unique and engage readers. Also ensuring that content on your website is unique compared to others on the web; use a duplicate content checker Plagspotter to ensure that yours is above the fold.

In conclusion, although many people state that the best way to escape the panda is to create high quality content, having yours above the fold is the most effective method. The best you can do to ensure that the Panda doesn’t affect your business is having content that is user friendly, completely easy to access, promoted on other sites, and shared on social sites.