What Is Mobile App Success, by Definition? Here Are the Metrics and KPIs to Follow

What Is Mobile App Success, by Definition? Here Are the Metrics and KPIs to Follow

Looking to make your app successful? Well, what exactly defines “success”? This article aims to highlight the key indicators of what makes an app good and tells you how to measure each of them in an organized, simple to follow fashion.
There seem to be many ways to measure mobile app success, so many that it can become downright confusing. Do you go by how many users you have? Do you go by whether or not your app’s been featured in the App Store? How about a simpler benchmark—like whether you can actually conceptualize a minimum viable product (MVP) in the first place?

Mobile App Success?
When it’s all said and done, there are numerous ways to measure app success, but only a few really count. Look for these metrics and key performance indicators (KPIs) to know for sure if your app is meeting your Key Performance Indicators or not.

Time in Your App

This metric boils down to exactly how much time a user spent inside your app over a specific period of time. For example, this user was inside my shopping app for 10 minutes, doing everything from browsing in the app to finally completing the purchase.
It’s an important metric because it exposes how frequently your app’s is used and the engagement level of the users. Measuring behavior over a period of time, it presents you with a clear-cut view of any user trends and patterns.
For example, if a specific demographic of users is spending an unusually long period of time in your app all of a sudden—say, stay-at-home moms with a college degree, always on Friday afternoons—it’s the perfect opportunity to dig deeper and find out why. You can then utilize any info you find to personalize this demographic’s app experience for more conversions and engagement.

The Number of Users of Your App

Naturally, this brings us to another crucial KPI: how many users your app has. It’s a huge mistake to skip this KPI because it tells you so much about how your app is performing (or not performing).
Think of this metric as essentially doing customer research to figure out exactly who is using your app and for what purpose. You need to go further than just determining the initial downloads and one-time opens into more meaningful territory like who’s using your app, why they’re using it, and what value (if any) they’re truly getting from it.
Once you know this crucial info, it will greatly help you to focus your efforts on improving the user experience in certain areas to drive more revenue. This can include anything from kick-starting effective app-marketing campaigns to segmenting your user base with confidence.

The Speed of Your App

People on the web today are impatient if nothing else. And ADHD. Especially when using digital products. They expect fast, fast, fast experiences, and your app has to deliver on this metric to be competitive. Measuring the speed of your app is critical to ensuring a thriving and growing user base. Throughout the years, the speed of apps and websites has only increased, so your users are going to be expecting that your app delivers performance to match this trend.
Consider issues like how long it takes for your app to load, as the essential, first step. If your app takes several seconds to load, then you’ve already subjected your users to a lot of friction—before they even get to truly experience your app! Users won’t put up with load times like that. As data from Think With Google shows, users will actually abandon a mobile page for ever(!) if it fails to load faster than three seconds.
So be sure to keep careful track of the speed of your app. You don’t want your users leaving in droves because your app is making them wait too long.

The Retention Rate

In its simplest terms, app retention is a measure of the percentage of your users who come back to your app from the date of their initial (first) visit. This vital KPI keeps track of the most engaged and therefore valuable users.
Armed with the info from the retention rate, you’re able to come up with improved targeting capabilities and sharpen your in-app purchase tracking—since now you can do it based on the level of user engagement. You can also personalize the app for your users, as you’ll also get access to data like the purchase frequency, devices used, and location of your more engaged users.
The beauty of tracking this metric is how it lets you see what features are being well-received by your users and which aren’t—based on their user behavior over time with every update. For instance, the moment you’ve just released a new version of your app, determine if your retention has increased or decreased.

Revenue Per User

Usually, the goal of your app is to make you money, period. You went through all of the planning, trial and design and development stages so you could eventually generate some revenue from your app.
That’s why it’s very helpful to measure how much money each average user of your app is really bringing into your pocketbook. You want to figure out how valuable each individual who uses your app is to your endeavor.
Yes, the revenue is going to be calculated off of your app’s downloading cost, any in-app purchases, and conversions. However, here’s where the tricky part comes into the equation when you’re trying to determine the average revenue per user.
You see, you want to go beyond just what the user spends while in your app since said average user will typically spend across several channels. You can’t neglect the increases found in overall spending. For instance, someone using your retail app could also buy in-store and on your retail website, from their desktop.

The Number of Social Shares

Social proof through social-media sharing helps you determine how popular your app is and how many people are talking about it. Naturally, your app is doing well if a lot of people talk about it or share it on Twitter, Facebook and the like, but this data can also help you get more insight into how to use social media for app promotion.
In particular, when you’re social-listening, pay attention to indicators like when your app was shared, where it was shared, and in what relationship or context. Is it mostly talked about after work, during work, or at night? Is it only talked about on social media when something big in its industry happens in the news, but not so much at other times?
Here are some popular social-listening tools to help you keep up with what people are saying about your brand online:

Tracking this metric is extremely vital if you have any social-media integration or functionality built right into your app.

Your App’s Churn Rate

Churn rate is defined as the rate at which the active users of your app uninstall or unsubscribe from your app. Needless to say, the objective is to keep your app’s churn rate as low as possible, as a higher one indicates a level of dissatisfaction with some aspect or aspects of your app.
Trying to determine what could be behind a relatively high churn rate is as simple as investigating where and when the app crashes or where and when your users either log out or stop using the app.
At the same time, it’s vital to realize that churn rate can also be due to little activity on your part as the app creator, as opposed to outright problems with the app. For example, the churn rate can increase if you fail to update your app on a regular basis, add new content from time to time, or include new achievement levels (assuming you published a gaming app of some sort).

The Average Time to First Purchase

This metric relates to how long a user takes to make that first purchase from the time he’s first downloaded and installed your app. Be careful with this metric because you’re not just counting the purchases within your app exclusively.
While in-app purchases may be the more obvious ones to count, don’t forget about buys from your website and the premium or upgraded version of your app that he could purchase.
You want to keep track of the number of days or even weeks from the initial download to the first purchase.

Know the Right Metrics and KPIs to Track

App success can be measured in a plethora of ways, but it’s vital to your app’s success that you know which ones are most important. Even before choosing a technology partner to work with on your app, you can measure the app performance yourself. Only when you measure these metrics and KPIs will you be able to understand what you have to look at and constantly monitor to determine if your app’s doing well or not.
It’s also important not to get bogged down or obsessed with just one metric in particular; these different metrics all combine to provide a bigger and broader indicator of how well your app’s doing.
The good news is that, even if you see one metric that’s off or not performing to how you want it to, there’s a lot that you can do to improve any given KPI. And it usually doesn’t take much time or effort to do so.

Author bio: Nikunj Sanghvi is a technology executive with experience ranging from hands-on development to managing multimillion dollar consulting businesses, leading all aspects of sales and business development to operations and delivery. Delivering beautiful and useful digital solutions is not just a job for him, but a passion. He is currently the Head of Sales and Business Development at Robosoft Technologies. At Robosoft Technologies we are experts in defining the right KPIs and metrics that are bound to track the overall performance of a mobile app. We’ve done it 1500 times (we’re not joking!).

[Updated] 19 Essential Content Marketing Tips to Drive more Traffic on your Website

[Updated] 19 Essential Content Marketing Tips to Drive more Traffic on your Website

Content marketing is a sure shot way of boosting traffic and engagement on your site since online world is all about useful and informative content. A website can be shared over the web within minutes by creating interactive and engaging content. Moreover, the emergence of social media network has made even simpler and more convenient for webmasters to make their content go viral in a matter of few minutes. However, out of 83%, only 6% of webmasters are making their content marketing efforts count.

Why? Lack of knowledge about marketing content on the internet!

Yes, a majority of webmasters do not have a clear idea about how to properly promote their content on different platforms. Consequently, they end up wasting a lot of time, efforts and money.

15 Essential Content Marketing Tips to Drive more Traffic on your Website

Content marketing is an excellent way to spread the word online provided you know how to make the most of it. Today, in this article, we are going to share some of the most popular yet effective content marketing tips that will help you boost traffic on your site.

1. Write content that sells

Don’t just write content to fill up space, write content to help your audience. You need to understand that there are millions of websites available that probably offer the same information. In such a huge crowd, how do intend to make your website stand out? You need content that sells, that insists your audience to keep coming back to your site.

2. Make it stand out with headlines

Headlines play a crucial role in driving traffic to your posts. Web users tend to pay more attention to posts with catchy and engaging headlines. Make sure your headlines solve a specific problem of your audience. A popular formula to come up with a catchy headline every time – numbers+adjectives+keyword+promise.
Examples of catchy headlines:
A. 10 reasons why I hate your blog
B. 20 ways to build natural backlinks

3. Link to landing pages

A majority of webmasters overlook the importance of landing pages and thus end up having increased bounce rate. Though a homepage is an essential page for any website, a landing page increases your chances of reduced bounce rate and high conversation rate.

4. Reshare your content

Often times, you write a post, share it with your audience, receive huge appreciation, and move on to next post. However, resharing the same content for your new visitors and followers after a month or so can help you drive more traffic to the post.

5. Email marketing

Email marketing is one of the most underrated marketing strategies for promoting a brand. Sending emails to your subscribers about your new and most appreciated content helps you drive more traffic to your posts and consistently gain the trust of your subscribers.

6. Incorporating infographics

Infographic is a great way to pass the information to your audience without making them read long and boring paragraphs. Make sure you don’t make a mess of your infographics and add only relevant information.

7. Create shareable images

It makes no sense of creating amazing images if they are not easily shareable. With social media sites like Instagram, Pinterest, and Imgur emerging to be the most popular sites to share images, you should allow your audience to share your images on different platforms without having to download and upload.

8. Add social media buttons

This is no rocket science. If you want your audience to share your content with their friends and followers, make it easy for them. Add social media buttons on your site and encourage your audience to share your content.

9. Produce evergreen content

Evergreen content helps you drive organic traffic for months or even years to come. Try to create evergreen content that is not date specific and offers help even after 10 years past its publication. Make sure you remove the published date from the Google search results page to make the most of your evergreen content.

10. Optimize your content

In order to drive organic traffic to your posts, it is important to optimize your content for search engines and add all the relevant information including Meta tags, description, and title.

11. Consider sharing your post on major social media platforms

As dicussed earlier, social media has the power to make your content go viral. However, only a few of the webmasters use the power of social media to the fullest. There are hundreds of social media platforms available today; however, only a few are popular. Sharing content over the most popular ones can help you boost traffic on your site.

12. Use images to increase Retweets

According to a recent research, it was found that tweets with images were retweeted more than tweets without images. Therefore, it is always suggested that you should always share tweets with images and improve your impact on Twitter.

13. Schedule your posts for best results

Scheduling your posts on social media networks help you reach to a wider market. As a matter of fact, you may not be in the same time zone as some of your followers and thus, your shared post does not reach them. However, scheduling your posts at the best time i.e. when most of your followers are online helps you maximize your reach.

14. Create longer and engaging posts

It is always suggested to create longer posts that include even the slightest of information. You wouldn’t want your visitors to navigate away from your site just because they can’t find the information they are looking for.

15. Include a call-to-action

Don’t let your visitors hang in the middle, guide them what to do next. Adding a call-to-action helps your visitors have a clear idea about your website. In case, you run an informative blog, you can add “related posts” section just below the post. This also encourages reduced bounce rate and increased conversion rate for your website.

16. Get A Right Mix Between Content That Educates and Content That Sells

This is one of the most cardinal element which is definitely not found in abundance over the internet. You need to be working on finding a right mix that collaborates both the attributes of an educating content and sales oriented content. All you need to do is perpetuate a definite tone of expression and then things are done.

I have seen a business website that contravene the importance of educational content. Also, There are many cases where entrepreneurs make many hideous mistakes while collaborating educating content with selling content. That can reciprocate the effects into negative one.

Think it like this that, you cannot always yank about your products or services in your content. Promotional content is considered to be good only if used for limited times and ways. Your visitors will be fed up from your all time selling language and your website’s bounce rate will also increase. Find a way to logically mix educational content with it and address common problems with solutions of your viewers that is relevant to your business.

17. Keep Your Content Type Wide

You need to make your content riveting. In order to do that, you need to make use of content elements that are trending and liked by your target audience. You can give these content types a shot in order to increase the user interaction.

  • Memes, which are witty yet humorous that can be used for your brand to stand out in the crowd.
  • Videos, that can be used to show your audience something that is relevant to your business.
  • Case Study, which can educate your viewers about any whereabouts. These studies will also let you showcase your analytic skills to your viewers.
  • Press Release or News, to inform your audience about the current affairs that are going on in the industry and areas relevant to your business.

18. Formulate Strict Editorial Guidelines

Do you want to market your content? Fine, no problem. But then at the same time, if your writers are not able to comprehend well enough to make that content useful, that will be a problem. Every writer has a unique tone of himself. Obviously, you don’t want to destroy that but in order to make order out of chaos, you need to set up some ground rules. These editorial guidelines will make sure that you always get quality content with the unique tone of the writer. Also, these guidelines will make sure that you always get grammatically correct content every time.

19. Content Audits

Always keep a track of your content performance. We often commit this silly mistake which leads our website to have higher bounce rate. Make sure that at least once in a month audit the content and make sure that the campaign you run is successful or not. Content Audits will enable you to speculate your viewer’s interest. This will further help you to create more engaging content for your target audience.

Make your every post count! After all, it takes a lot of time and efforts to write one engaging and catchy post.

Author Bio: Emma Watson is a WordPress developer and a part-time blogger. She works for WordSuccor Ltd. – a leading WordPress Website Development Services provider to the clients across the globe. Emma has over 5 years of experience in the industry and handles a team of WordPress experts at WordSuccor.

Top Four Amazing SEO Tools to Save Your Time A Lot

Top Four Amazing SEO Tools to Save Your Time A Lot

Nowadays, blogging helps to earn a lot of money. Monetizing a blog means becoming a small entrepreneur in a way. However, being an active blogger and posting articles quite often is pointless without making the blog SEO optimized. SEO is kind of a universal key that can open you a portal to the search engine world and expand your traffic. That’s why SEO tools implementation is crucial for those who want to make their blog popular and trendy. Thus, we introduce effective SEO tools that will save your time and life (or at least your blog’s traffic).

Top Four Amazing SEO Tools to Save Your Time A Lot

SEO tools: How to Choose

A vast number of SEO tools can make you puzzled: which one to choose in order to get the best results? Some of them are free of charge but most of SEO software needs to be paid for. Mostly, the fee depends on two factors: the functions a tool enables and its popularity. Before purchasing the tool, try out its free, trial version: it will make it clear if the software will satisfy your future needs.

AHREFS

The tagline of this tool is “Organic Search Report” and is completely justified by the possibilities Ahrefs provides. Analyzing the market niche your website operates in, the tool gives you a useful list of organic keywords your competitors exploit to get promoted in search engines, which gives you an opportunity to do the same.

AHREFS- Top Amazing SEO Tools to Save Your Time A Lot

In addition to that, Ahrefs encourages your link building strategy and assists in making your content more captivating for your readers. Keeping track of your competitors’ backlinks gives you a magnificent possibility to realize what direction you should move in. The tool’s operation is based on your website’s primary needs, your goals, budget, actual industry and many other different and yet significant things.

SIMILARWEB

The tool is aimed at winning the market by promoting the website via SEO optimization. Gathering data from the whole Internet, SimilarWeb finalizes it and sorts the way it would be useful precisely for your site. The attention is concentrated on the website’s traffic and the ways to boost it.

SIMILARWEB - Top Four Amazing SEO Tools to Save Your Time A Lot

The website’s engagement and traffic information help you realize what needs to be improved in order to get higher positions in search engines. Due to the app existing in most popular browsers, SimilarWeb helps ordinary users to figure out whether the website is worth their trust, which is why using the tool’s parameters to improve your traffic will also be beneficial in your users’ eyes.

SEO POWERSUITE

SEO POWERSUITE - Top Four Amazing SEO Tools to Save Your Time A Lot

With its creative logo that is more similar to Microsoft Corporation due to the color choice and geometrical fulfillment, SEO PowerSuite claims to be the only software with proven results. The part with being the only one is still judgemental, but one thing is clear: PowerSuite will definitely improve your website’s ranking and its traffic. Working much quicker than most of the SEO tools, this software is a multiple-tasker and is able to fulfill lots of assignments at once. The unlimited number of keywords PowerSuite provides helps you to understand what your blog’s content should really be about. What’s more, it is optimized not only for Google but also for more than 300 search engines which makes the results much more precise.

KEYWORDTOOL.IO

This stunning tool is completely free of charge and, therefore, even more, beneficial for bloggers because the result won’t certainly be disappointing. The main keywords you need to implement in your posts will be sorted into a table according to their search volume.

KEYWORDTOOL.IO - Top Four Amazing SEO Tools to Save Your Time A Lot

Still, to see a search volume, CPC, and AdWords competition, you’ll have to pay a fee. If used free of charge, you’ll see only the keywords and nothing more. In the case you’re interested in the SEO optimization and don’t want to know any additional data, KeyWord Tool is definitely worth being checked out.

CONCLUSION

Choosing a proper SEO tool secures your blog and assists in turning it into a successful business in the future. The tools mentioned above will certainly make your life easier: you won’t need to worry if your blog’s development is successful for it will be.

20 Simple Tips for Improving Your Email Open and Click-Through Rate

20 Simple Tips for Improving Your Email Open and Click-Through Rate

Email marketing is one of the most powerful tools in a marketer’s arsenal. With an incredible ROI of 4,400%, there’s simply no reason not to use it. That being said, it’s an art that requires precise strategies. After all, people get tons of emails each day. How are you going to convince them to open yours and click through?

Join us as we look 20 different tips you can apply to your marketing today. These tips will help you increase both of these powerful metrics and skyrocket your email marketing success.

20 Tips For Improving All Aspects of Your Email Marketing

These tips will help you improve more than just your open rates and your click-throughs. They were improve all aspects of your email marketing as you strive to reach as many people as possible with your professional and well-written emails. Let’s take a look!

1. Test Delivery Times

Your first step should be to find out what times are best for your audience. With vastly different schedules, you can’t just adhere to studies that throw out an arbitrary time. Your situation will be different, so test a variety of times to find out which ones are best for you.

You’ll see which times lead to better metrics, so watch for these trends.

2. Resend Unopened Emails

Unopened emails aren’t the end of the world. In fact, a simple tweak could turn that metric around. Instead of throwing away emails that didn’t get opened, revisit them to see if there’s something you can improve.

Sometimes a simple change to the subject line or modifying the body of the email is all you need to do.

3. Email New Contacts Within 24 Hours

There’s a very small window to email new contacts, and it’s usually about 24-hours. You can measure their overall engagement by offering a bonus or a thank you after they’ve signed up for your newsletter. This will help set expectations for the future.

4. Send Emails From Real People

People are more likely to open an email from a person, not a company. Generic senders usually mean spam, so people just instinctively gloss over them. Instead, send your emails from a professional email with a person’s name and your company’s domain.

5. Segment Your List

Segmenting your email list is a great way to organize your contacts into categories that help you better personalize your messages. Try dividing up your list based on things like gender, how recently they purchased something, or when they signed up.

6. Cut Out Spam Trigger Words

There are billions of emails that get flagged as spam every single day. These emails never get read or opened. People are inherently afraid of spam because it can easily carry viruses. Common spam words include things like “earn per week,” “no credit check,” and “winning,” so be sure to research the keywords you don’t want to use in your emails.

7. Make Your Emails Mobile Responsive

A good majority of emails are opened on mobile devices. This is good, because people check their emails very often on their phones, but it also means you’re dealing with shorter attention spans. If your emails aren’t mobile responsive, users will most likely skip over them because they’re too hard to read.

Test your emails on mobile devices before you hit send to be sure they appear thing right way.

8. Deliver a Clear CTA

Your emails will always have a purpose. Define this purpose to your readers quickly and without muddling the message. Tell them exactly what you want from them to encourage click-troughs.

9. Throw in a Video

Videos are easy to consume and always grab attention. Try placing one in your email to increase click-throughs by linking to your landing page through the video.

10. Write Interesting Subject Lines

Your subject lines are the gatekeepers of your emails. They need to be clear, concise, and to the point. Don’t use spammy words, but do create curiosity. Offer a value proposition, like a discount, to help encourage them as well.

11. Keep it Short

Don’t let your emails, or your subject line, rattle on. You want them to be as short and sweet as possible. The best way to think about this is to treat it like a conversation. Break it up, so it’s easy to read as well.

12. Use Custom Social Media Links

Instead of asking people to forward your emails, it’s time to embrace social media. Create custom social sharing links in your emails with things like pre-written tweets and other ideas that make sharing your emails easier for recipients.

13. Add Links to Your Images

Another small, but important change you can make, are links on your images. This frees up links in your actual content and gives you the ability to use your images as the button for your CTA.

14. Add Alt-Text To Your Images

By default, many email clients will block images unless the user specifies that they can be displayed. If your pictures aren’t displayed correctly, users could easily miss your message. This is where alt-text comes in. If your pictures aren’t being shown, the alt-text appears to give them an idea of what the picture is, thus preserving the message.

15. Avoid Background Images

For the same reason that alt-text is important, background images should be avoided at all costs. Since many email clients will block pictures, if you build your email on a background image foundation, you run the risk of completely losing any effect from your emails.

16. Add Social Media Buttons

Many marketers treat social media and email like they’re two different things, but they can easily work together if you let them. One such example, is adding social media sharing buttons to your emails. These can open up the opportunity for people to visit and follow your social media pages, while also spreading the word about your email marketing. A win-win for sure.

17. Optimize Plain Text

Some people won’t get fancy HTML-enabled emails. Instead, they’ll just see the plain text version. If you have a lot going on in your emails, this can make everything look really messy in a plain text format. Prepare for this scenario by optimizing and cleaning up the plain text before sending your emails.

18. Preview Emails Before Sending

Before you send your emails off to countless people, be sure to check them with a live preview. You’d be surprised how many marketers skip this step, but it’s crucial to catch any last-minute issues before you click that send button and let it out into the wild.

19. Create Urgency

People will often leave an email, saying they’ll come back to it later, but oftentimes they don’t. If you want them to stay and click-through, you need to create a sense of urgency. You can do this by offering limited time promotions, and using words that spur action. If your message comes across as too casual, readers will abandon it and move on to something else.

20. Grab Their Attention

Just like a sense of urgency, you need to grab the reader’s attention as well. This is usually done through the subject line, which needs to be short and concise. Try addressing the person by name, using verbs, and other power words that catch the eye.

Final Thoughts

Email marketing is a powerful tool for marketers. Harnessing it properly involves using tips like these to grab attention and convince readers to open and click-through your emails. How do you improve your email marketing? Let us know in the comments!

Author Bio: Maddie Klein is a digital marketer with over a decade of experience, and fully believes in the power of email.

What To Consider When Buying A Project Planner Software

What To Consider When Buying A Project Planner Software

The choice of project management softwares on the market today is truly overwhelming. From cheap low-end solutions with limited functions suitable for smaller teams and projects, through mid-range softwares with higher prices but more solid features and all the way to high-end systems designed with large organizations and massive endeavors in mind. But even within these very general boundaries the variety of project planner softwares is amazing, which means that selecting the ideal one can be a somewhat tricky and will definitely require a significant amount of research.

Flexibility in project management softwares

One of the most important things you should be looking for is flexibility. Whether it’s a large scale development carried out by a large corporation or the remodeling your kitchen, sticking to project planner software is a commitment. That’s why it is very important that the tool you choose is flexible enough to adapt to any changes that might occur during the project. Also, taking a good look at the features they offer might prove to be a good idea as well: realizing in the middle of the project that the software does not support task relations and you need manually change 234 dates is not a pleasant thing to experience.

Researching project management tools

Another important aspect of flexibility is the ability to share. You will need to answer questions like: Do I need to import MS Project files? Do I need mobile compatibility (in case of frequent business trips) or real time online collaboration (in case of business partners abroad)? Do I need to export the schedule to different formats (for presentations etc.)? And contrary to what you might think, these useful features are not exclusive to high-end project management tools, what’s more, some of these expensive softwares don’t even feature them. So the bottom line, basically, is to do your homework and take your time to conduct an extensive market research: you might be surprised at how much some of the smaller softwares can offer.

Honestly Officer I Wasn’t Speeding – A Quick Guide To Police Mobile Cameras

Honestly Officer I Wasn’t Speeding – A Quick Guide To Police Mobile Cameras

The very first traffic enforcement cameras date back to the turn of the 20th century and more than 100 years on they still manage to strike fear into most motorists. The same basic principles that were used back then are still used to this day. The camera will basically take two photos between two measured points on a section of road.

These initial cameras were, of course, very primitive in nature and the first real traffic cameras as we know them today came into force during the 1960’s. In fact, these cameras were still being used until the early 1990s until the era of digital technology was among us. There are various types of speed camera, but in this article we will look specifically at mobile cameras.

Mobile Cameras

Honestly Officer I Wasn't Speeding - A Quick Guide To Police Mobile Cameras

Image License: Creative Commons image source

Mobile cameras are typically referred to as radars and are usually found on a police vehicle. They can be hand-held, concealed or tripod mounted. They are known to come in a wide variety of shapes and sizes. Due to the built-in detection technology it makes no difference whether the officer is moving or stationary, they are still able to accurately record the speed of a motorist. This is also true even if the camera carrier is moving against the flow of traffic.

The Doppler Effect

Honestly Officer I Wasn't Speeding - A Quick Guide To Police Mobile Camera

Image License: Creative Commons image source

The camera will emit a light beam, such as that used in laser technology, towards an oncoming vehicle. At a range of approximately 800 metres it takes no more than 0.3 to 0.7 seconds to register a specific target. Once the target has been locked the “Doppler Effect” comes into action. The Doppler Effect can best be described as follows:

The camera will send out laser beams at specified and intermittent frequencies across the road. As soon as a car enters within its field the radar will be reflected, thus causing the beam to change frequency. The actual degree to which the frequency changes (either increases or decreases) will depend on the speed at which the vehicle is travelling. A mobile camera will also reveal the direction in which a vehicle is travelling – the vehicle will be coming towards the camera if the frequency increases and it will decrease if the vehicle is moving away from the camera.

How Does a Mobile Camera Determine the Speed at Which a Vehicle is Travelling?

As mentioned, the increase or decrease in frequency will determine the speed of a vehicle. The beams are typically directed at an angle of 20 degrees in comparison to the road. The radar will use trigonometry (yes, it does come in useful for something) to calculate the slant angle, which will then help it to calculate the actual speed at which a vehicle is travelling.

A Quick Guide To Police Mobile Cameras

Image License: Creative Commons image source

Mobile cameras are simply one form of speed control on our roads. Many of you will be far more familiar with fixed speed cameras, typically mounted on poles or hanging on bridges or overpasses. There are also average speed cameras, which unlike other speed cameras do not make use of lasers, GPS or beams. In fact, average speed cameras do not make use of any real modern technology, but simply rely on camera photos and a little basic arithmetic.

This article was submitted by Jack Ramon; he works for Melbourne criminal lawyers and he is dedicated to his work. He often indulges in writing about law and related issues in order to help readers and create awareness among them.