Content marketing is a sure shot way of boosting traffic and engagement on your site since online world is all about useful and informative content. A website can be shared over the web within minutes by creating interactive and engaging content. Moreover, the emergence of social media network has made even simpler and more convenient for webmasters to make their content go viral in a matter of few minutes. However, out of 83%, only 6% of webmasters are making their content marketing efforts count.
Why? Lack of knowledge about marketing content on the internet!
Yes, a majority of webmasters do not have a clear idea about how to properly promote their content on different platforms. Consequently, they end up wasting a lot of time, efforts and money.
Content marketing is an excellent way to spread the word online provided you know how to make the most of it. Today, in this article, we are going to share some of the most popular yet effective content marketing tips that will help you boost traffic on your site.
1. Write content that sells
Don’t just write content to fill up space, write content to help your audience. You need to understand that there are millions of websites available that probably offer the same information. In such a huge crowd, how do intend to make your website stand out? You need content that sells, that insists your audience to keep coming back to your site.
2. Make it stand out with headlines
Headlines play a crucial role in driving traffic to your posts. Web users tend to pay more attention to posts with catchy and engaging headlines. Make sure your headlines solve a specific problem of your audience. A popular formula to come up with a catchy headline every time – numbers+adjectives+keyword+promise.
Examples of catchy headlines:
A. 10 reasons why I hate your blog
B. 20 ways to build natural backlinks
3. Link to landing pages
A majority of webmasters overlook the importance of landing pages and thus end up having increased bounce rate. Though a homepage is an essential page for any website, a landing page increases your chances of reduced bounce rate and high conversation rate.
4. Reshare your content
Often times, you write a post, share it with your audience, receive huge appreciation, and move on to next post. However, resharing the same content for your new visitors and followers after a month or so can help you drive more traffic to the post.
5. Email marketing
Email marketing is one of the most underrated marketing strategies for promoting a brand. Sending emails to your subscribers about your new and most appreciated content helps you drive more traffic to your posts and consistently gain the trust of your subscribers.
6. Incorporating infographics
Infographic is a great way to pass the information to your audience without making them read long and boring paragraphs. Make sure you don’t make a mess of your infographics and add only relevant information.
7. Create shareable images
It makes no sense of creating amazing images if they are not easily shareable. With social media sites like Instagram, Pinterest, and Imgur emerging to be the most popular sites to share images, you should allow your audience to share your images on different platforms without having to download and upload.
8. Add social media buttons
This is no rocket science. If you want your audience to share your content with their friends and followers, make it easy for them. Add social media buttons on your site and encourage your audience to share your content.
9. Produce evergreen content
Evergreen content helps you drive organic traffic for months or even years to come. Try to create evergreen content that is not date specific and offers help even after 10 years past its publication. Make sure you remove the published date from the Google search results page to make the most of your evergreen content.
10. Optimize your content
In order to drive organic traffic to your posts, it is important to optimize your content for search engines and add all the relevant information including Meta tags, description, and title.
11. Consider sharing your post on major social media platforms
As dicussed earlier, social media has the power to make your content go viral. However, only a few of the webmasters use the power of social media to the fullest. There are hundreds of social media platforms available today; however, only a few are popular. Sharing content over the most popular ones can help you boost traffic on your site.
12. Use images to increase Retweets
According to a recent research, it was found that tweets with images were retweeted more than tweets without images. Therefore, it is always suggested that you should always share tweets with images and improve your impact on Twitter.
13. Schedule your posts for best results
Scheduling your posts on social media networks help you reach to a wider market. As a matter of fact, you may not be in the same time zone as some of your followers and thus, your shared post does not reach them. However, scheduling your posts at the best time i.e. when most of your followers are online helps you maximize your reach.
14. Create longer and engaging posts
It is always suggested to create longer posts that include even the slightest of information. You wouldn’t want your visitors to navigate away from your site just because they can’t find the information they are looking for.
15. Include a call-to-action
Don’t let your visitors hang in the middle, guide them what to do next. Adding a call-to-action helps your visitors have a clear idea about your website. In case, you run an informative blog, you can add “related posts” section just below the post. This also encourages reduced bounce rate and increased conversion rate for your website.
16. Get A Right Mix Between Content That Educates and Content That Sells
This is one of the most cardinal element which is definitely not found in abundance over the internet. You need to be working on finding a right mix that collaborates both the attributes of an educating content and sales oriented content. All you need to do is perpetuate a definite tone of expression and then things are done.
I have seen a business website that contravene the importance of educational content. Also, There are many cases where entrepreneurs make many hideous mistakes while collaborating educating content with selling content. That can reciprocate the effects into negative one.
Think it like this that, you cannot always yank about your products or services in your content. Promotional content is considered to be good only if used for limited times and ways. Your visitors will be fed up from your all time selling language and your website’s bounce rate will also increase. Find a way to logically mix educational content with it and address common problems with solutions of your viewers that is relevant to your business.
17. Keep Your Content Type Wide
You need to make your content riveting. In order to do that, you need to make use of content elements that are trending and liked by your target audience. You can give these content types a shot in order to increase the user interaction.
- Memes, which are witty yet humorous that can be used for your brand to stand out in the crowd.
- Videos, that can be used to show your audience something that is relevant to your business.
- Case Study, which can educate your viewers about any whereabouts. These studies will also let you showcase your analytic skills to your viewers.
- Press Release or News, to inform your audience about the current affairs that are going on in the industry and areas relevant to your business.
18. Formulate Strict Editorial Guidelines
Do you want to market your content? Fine, no problem. But then at the same time, if your writers are not able to comprehend well enough to make that content useful, that will be a problem. Every writer has a unique tone of himself. Obviously, you don’t want to destroy that but in order to make order out of chaos, you need to set up some ground rules. These editorial guidelines will make sure that you always get quality content with the unique tone of the writer. Also, these guidelines will make sure that you always get grammatically correct content every time.
19. Content Audits
Always keep a track of your content performance. We often commit this silly mistake which leads our website to have higher bounce rate. Make sure that at least once in a month audit the content and make sure that the campaign you run is successful or not. Content Audits will enable you to speculate your viewer’s interest. This will further help you to create more engaging content for your target audience.
Make your every post count! After all, it takes a lot of time and efforts to write one engaging and catchy post.
Author Bio: Emma Watson is a WordPress developer and a part-time blogger. She works for WordSuccor Ltd. – a leading WordPress Website Development Services provider to the clients across the globe. Emma has over 5 years of experience in the industry and handles a team of WordPress experts at WordSuccor.